1973 Hougen's history

Trade and Commerce Magazine

“For the first time in our 68-year history, Trade and Commerce magazine features three notable Yukon citizens on our cover. Noting the 75th Anniversary of the Yukon Territory, and the 75th Anniversary of the Yukon Gold Rush, we have symbolized the Yukon today with James Smith, Commissioner of the Yukon Territory (representing government), Rolf Hougen, (left)President of Hougen’s Ltd., Whitehorse Motors Ltd., and WHTV (representing Commerce) and Al Kapty (centre) president of T.N.T.A. Ltd., Total North Communications Ltd., and current president of the Whitehorse Chamber of Commerce (representing industry). In the foreground is one of T.N.T.A.’s seven Jet Ranger Helicopters, and in the background is the modern City of Whitehorse, situated alongside of the mighty Yukon River that swept the stampeders to Dawson City just 75 years ago.”
– Trade and Commerce Magazine